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| judges tips on winning |
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The IPSA Gold Pack Awards programme encourages innovation and excellence, but often the entry does not receive the credit it deserves. The secret is to define clearly and concisely, without jargon, why your entry should be considered a winner. To help you in this quest we have listed important details that need to be considered when motivating your entry. |
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| pack selection |
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marketing questions |
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Select a pack based on the impact it has made for you and/or your customer through its sales, and the market response. |
- What makes this pack special or different?
- How novel is the pack in the South African context?
- What is the level of South African innovation?
- What is the effect of the product on the
consumer since introduction?
- Supply samples or photos of the previous packaging
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| appoint a team |
graphics |
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Appoint a team to oversee the entry. This should include management, technical, sales and customer marketing. |
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| request marketing info |
technical aspects |
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Request as much marketing information from your customer such as: sell-in response, market share before and after the new packaging, on-line productivity, distribution chain benefits.
Answer the question:
“Why do we consider this entry to be a winner?”
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Following are some important features to consider:
- Construction and materials used (if applicable)
- Suitability of the materials for the product
- Production efficiency in the manufacture of the pack
- Filling or packing efficiencies for the packer
- Handling issues in the distribution chain
- Any new materials used, or unique or original technology
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| write motivation |
if entry is a new product |
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If the entry is a new product or a new pack for an existing product, note the unique features and any noteworthy improvements in the design.
If you have any queries or need help in motivating your entry, contact the IPSA GOLD PACK committee. |
In addition to the above, find the answers to :
- How is the packaging driving the marketing?
- What has the market response been to the product and the package?
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The male red headed rock agama, a sister species of the chameleon, is brightly coloured to attract the attention of opposite sex in the barren deserts where they are found.
Colour and contrast play a huge role in projecting a brand’s image to the consumer. A practice that has been perfected by nature in the wonderful diverse methods used to communicate.
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