The IPSA Gold Pack Awards programme encourages innovation and excellence, but often the entry does not receive the credit it deserves. The secret is to define clearly and concisely, without jargon, why your entry should be considered a winner. To help you in this quest we have listed important details that need to be considered when motivating your entry.

Pack Selection

Select a pack based on the impact it has made for you and/or your customer through its sales, and the market response.

Appoint a Team

Appoint a team to oversee the entry. This should include management, technical, sales and customer marketing.

Request Marketing Info

Request as much marketing information from your customer such as: sell-in response, market share before and after the new packaging, on-line productivity, distribution chain benefits.

Answer the question:
“Why do we consider this entry to be a winner?”

Marketing Questions

• What makes this pack special or different?
• How novel is the pack in the South African context?
• What is the level of South African innovation?
• What is the effect of the product on the
  consumer since introduction?
• Supply samples or photos of the previous packaging.

Write Motivation

f the entry is a new product or a new pack for an existing product, note the unique features and any noteworthy improvements in the design.

If you have any queries or need help in motivating your entry, contact the IPSA GOLD PACK committee.

• Construction and materials used (if applicable)
• Suitability of the materials for the product
• Production efficiency in the manufacture of the pack
• Filling or packing efficiencies for the packer
• Handling issues in the distribution chain
• Any new materials used, or unique or original technology

Graphics

• Design quality
• Production quality
• Explain graphics - if any

• How is the packaging driving the marketing?
• What has the market response been to the product and the package?