DO start early
Don’t rush things – don’t start writing a motivation the day before entries close!
DO read entry forms carefully
Members of the Gold Pack Awards committee are always available to answer queries and help entrants
DO a double check
Double check your motivation to ensure that all features and benefits are included
DO write a good motivation
Make sure that your team presents all relevant information – market place successes, production cost savings, distribution advantages, environmental benefits, etc. Check and substantiate claims made in your entry, and provide supporting documentation when relevant
DO supply all information
Incomplete information frustrates the judges; they are not mind readers! Ensure the inclusion of basic information such as technical innovation, previous packaging style, reason for a packaging change, new pack benefits, etc
DO select samples carefully
Make sure that you submit pristine samples. If necessary, ask the packer to specially fill a sample pack
DO keep things simple
Motivations that use jargon and clichés to try to impress the judges don’t work – in fact have the opposite effect
DO ensure compliance with regulations
Make sure your sample pack includes statutory data, such as mass statement, ingredients, nutritional information, address details, barcode, etc
DO supply professional photographs
It is vital to supply high-quality, professional photographs of the entry itself, as well as additional photographs of any special feature – for instance a clever opening/closing device, the difference between an empty and filled pack, etc
DO ensure safe delivery of your entry
Ensure that your sample pack is packed securely for safe transit, and that it is accompanied by the entry form and photographs.
