Gold Pack Awards

	Experience shows that, in general, entrants take their submissions very seriously. However, after each Gold Pack event, the judges comment on some of the lost opportunities - where potentially award-winning packs have been let down by poor motivations or the submission of substandard samples. Here are some DO’S and DON’TS to guide entrants

	THE DO'S DO start early Don’t rush things – don’t start writing a motivation the day before entries close! DO read entry forms carefully Members of the Gold Pack Awards committee are always available to answer queries and help entrants DO a double check Double check your motivation to ensure that all features and benefits are included DO write a good motivation Make sure that your team presents all relevant information – market place successes, production cost savings, distribution advantages, environmental benefits, etc. Check and substantiate claims made in your entry, and provide supporting documentation when relevant		THE DON'TS DON’T rush things Don’t leave your entry to the last minute. A rushed motivation does not do justice to your pack or your company DON’T send poor photographs Cell phone cameras do not do justice to your entry. Use a professional photographer – it makes all the difference DON’T send an incomplete motivation Incomplete motivations are impossible to judge DON’T send untidy or damaged packs Ensure packs submitted are pristine. Check that labels are straight, that there’s no scuffing, that seals are not burnt through, that registration is precise, etc.

	DO supply all information Incomplete information frustrates the judges; they are not mind readers! Ensure the inclusion of basic information such as technical innovation, previous packaging style, reason for a packaging change, new pack benefits, etc DO select samples carefully Make sure that you submit pristine samples. If necessary, ask the packer to specially fill a sample pack DO keep things simple Motivations that use jargon and clichés to try to impress the judges don’t work – in fact have the opposite effect DO ensure compliance with regulations Make sure your sample pack includes statutory data, such as mass statement, ingredients, nutritional information, address details, barcode, etc DO supply professional photographs It is vital to supply high-quality, professional photographs of the entry itself, as well as additional photographs of any special feature – for instance a clever opening/closing device, the difference between an empty and filled pack, etc DO ensure safe delivery of your entry Ensure that your sample pack is packed securely for safe transit, and that it is accompanied by the entry form and photographs.

SOUTH AFRICA

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